Geomarketing Market- KBV Research

The Global Geomarketing Market size is expected to reach $30.6 billion by 2024, rising at a market growth of 28.4% CAGR during the forecast period.


Geomarketing is a tool that uses information based on geographical locations in order to help companies develop marketing strategies and campaigns. Digital mapping allows marketers to analyse data by region or physical position (e.g. a store) to organize and display data. Geomarketing is becoming increasingly cost-effective by the advent of digital technology so that companies of any size can profit. Geomarketing uses geographical information systems (GIS) and geographic context information to search the Internet, mobile research, and social media as part of a digital strategy. Many geomarketing services are compatible with multiple platforms like smartphones, tablets and PCs.

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