In-App Advertising Market Size- KBV Research

The Global In-app Advertising Market size is expected to reach $220 billion by 2025, rising at a market growth of 18.8% CAGR during the forecast period.

In today's internet-driven marketing, In-app advertising has become prominent and a preferred mode of promotion. In-app advertising is done through various modes including banner advertisements, video advertisements, and interstitials. These are used for promoting several brands and products. Nowadays, advertisers leverage in-app Private Marketplaces (PMPs) for improving campaign return-on-investment (ROI) and offer protection against fraudulent methods. In-app advertising offers companies sophisticated data tracking and audience targeting features. It further enables marketers to reach customers with accuracy, being an effective medium to capture the consumer's attention. Also, advertisers can connect geo-location data for ensuring that they can reach users at the right place and time. Several smartphone users tend to spend a huge amount of their routing in using applications for messaging, voice/video calling, ticket booking, and gaming. Application-based advertising can be integrated easily with such applications to reach prospective customers.

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