adidas superstar boost mens

It’s hard to overstate the importance of the adidas superstar boost mens to streetwear culture and, obviously by extension, hip hop. As Angelo Anastasio, adidas’ marketing director between 1984 and 1991 claims in the “Just for Kicks” sneakers doc, in the early ’80s, “the Superstar was dead. But Run DMC singlehandedly brought that shoe back”.

adidas superstar 80s black white pony It’s hard to imagine now, but that look, and that deliberate reference made by Jam Master Jay, D.M.C. and Rev. Run to people serving time, caused a small storm across the US, not least within certain parts of the black community as well. It resulted in Dr. Gerald Deas, an older man, also of Hollis, to pen the anti-sneaker “positive” rap track “Felon Sneakers” in 1985, with two others under the name Creative Funk. Run DMC responded in style, releasing their famous love song to the sneaker, “My Adidas“, in 1986. Not long after, adidas and Run DMC signed the first deal between a hip hop artists and a major corporation, with a Run DMC-endorsed line of adidas wear following not after.

All the latest adidas superstar black and white models are on La Redoute at the best price. The authentic Superstar basketball from Adidas has, since 1969, crossed the trends, eras and is now part of the fashion culture. At the beginning worn by a large part of the NBA players or b-boys, the Adidas Superstar is found today at the feet of city dwellers. With its shelltoe, its rubber tip, the pair of sneakers protects the toes but also the Achilles tendon thanks to its rising tongue. Featuring three stripes in the image of Adidas and an all-leather upper, it carries a seductive original design, reminiscent of the urban cultures of the 70s. Its revolutionary style thanks to reinforced seams is promoted by its amnesia like Pharrell Williams, Nigo and David Beckham. The variations of the Superstar are legion and each of the models has their own characteristic playing on themes, colors and shapes. For its 45th anniversary, Adidas has released a model in France characterized by the Adidas gold logo.

Adidas is following up its star-studded spot for its adidas superstar pink white grey line, which challenges what it means to be a superstar, with a short film that presents the next wave of creators to the worldThe latest effort for fall and winter speaks to the brand's younger target audience more closely than the spring and summer work, said Alegra O'Hare, global senior director-brand communications for Adidas Originals.

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By salomeclaire
Added Aug 4 '17

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